In the Night Garden was launched by ACP Magazines earlier this year. It is a very successful title in the UK. To help build the brand, we are carrying a range of In the Night Garden flash cards.
Building cross-category offers around well-known licenced brand franchises is important in retail yet rarely done in newsagencies. Historically, newsagents will receive licenced product from one supplier but not go out and find products from other suppliers for the same licence.
By extending our In The Night Garden range, we support the magazine and we build sales in the gift department based on a good magazine franchise. This makes good sense to us.
The In the Nigth Garden flash cards are part of the newsXpress Christmas offer.