The Friendship Book is a popular item in newsagencies this time of the year. We usually sell out easily. This year, we have The Friendship Book 2010 calendar to add value to the opportunity. This is sure to do well too. While not successful for everyone, the customers who purchase The Friendship Book also purchase People’s Friend, the Melbourne Observer, a selection of British magazines and a certain style of cards and stationery we have. This knowledge helps us carefully place products to guide efficiency.
In my experience, newsagents don’t know enough about their customers and end up placing products where they can find space rather than based on data driven strategy.
what is this friendship book? i am new to newsagency land, and do not know anythinig about it?
thanks
Peter, it is from Gotch and it appeals to an older demographic. Very loyal customers.
thanks mark, when i saw the reference to peoples friend, i thought it might be for me.
thanks again, im onto it.
peter
is the calendar also from Gotch. We only ever receive the book
Yes it is.