The team at our Frankston store is driving more valuable wrap sales with a good display os wrapping tape displayed with Christmas wrap. Talk to the experts at Scotch (3M) and they will tell you this works for the majors. Every newsagent should copy this idea. You can display whole panels as at Frankston or clip-strips of tape if you have less room. We do this in our gifts shops too with good success. This is an easy way to extend the basket and sell across product categories.
such a simple idea that didn’t even come to mind ,it only makes sence that it will bring on extra sales
We did this last year with both the pannels of tape and the impulse dispenser from 3M (both brought to our attention through newsXpress). Sold around $1k worth of the tape. Needless to say we’re doing it again this year.