A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Too much hair

fhn_hair_nov09.JPGCheck out how the magazine supply model can work for newsagents:  Here are supply and return numbers for hair magazine from April – Supplied 3 / returned 2; 3 / 2; 3 / 2; 3 / 3; 9 / 5; 9  / 9 and now the last issue: 9 / 8.  Network servicers has this data yet they continue to supply a crazy quantity.  While they will say I can go to their website and adjust the numbers, I should not have to do this for a push model.  A good push model will respect the retail network and not have pull-like services for adjustment as we see today.  Don’t tell me to control what you control from the getgo.

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magazine distribution

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