We are promoting the new issue of marie claire on an aisle end this week. This display fronts our two main magazine aisles. We were fortunate to receive some excellent collateral with which to promote the title. This is the location we would have used for Australian Women’s Weekly had they promoted the title in the first two weeks of the on-sale. I mention that because good collateral is key for the first week or two of any monthly. Collateral arriving later than that is of little value.