Okay, now I know how NETT# magazine gets to be “Australia’s #1 Small Business Magazine” – they block the competition.
The photo shows how the header their merchandiser has placed behind their title this week covers up another Australian business title. This is disrespectful of the other title and disrespectful of the retailer.
Publishers need to understand that a good magazine department works on respect and co-operation and not by trying to block a competitor.
Double-dipping – effectively taking up 2 pockets rather than one.
They also become Number 1 bacause if you are a customer of Netregistry (they allocate domain names) you get a free subsription.
Question from a curious non-newsagent worker (but frequent shopper!) – do newsagents ‘fix’ these liberties taken by merchandisers?
Rakle, I do.
Begs the question, do merchandisers create additional work? or are they a valuable unpaid resource
Steve, some create more work while others truly add value. It all depends on communication at the store level.