The front page of The Age newspaper is half covered today with a wrap-around ad for Pura Light Start milk. So much for the news of the day being used to sell newspapers on the front page. Howw is this milk ad going to help sell newspapers? Given its covering of the news I’d expect it to hurt sales.
Hi Mark,
As an Age subscriber, I was irritated by this blanket advertising too.
So I blogged about it, here: http://jacobsandwalker.blogspot.com/2010/01/light-start-age-pura-fies-media-house.html
Hope you don’t mind, but I have used your image above and credited you for it. If you have a problem with this, please leave me a message on my blog.
Someone already left me a comment and said they didn’t like the advertising either.
I’m glad the paper has stopped it – for now!
Thanks.