A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting a calendar of the week

frank_calweek.JPGOur Frankston team is enjoying considerable success with their calendar of the week promotion.  This passive offer has resulted in good impulse business in recent weeks.  It has featured the Michael Jackson calendar and a Twilight themed calendar.  The choice is always relevant.  For example, this week’s calendar, from Hallmark, connects with breast cancer.  It has been located adjacent to the Australian Women’s Health Diary.  While counter space is in demand, this is one local promotion which is working well.

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Calendars

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