We are promoting the Family Circle Christmas issue (out today) next to our main newspaper stand as well as in a full waterfall display in our women’s weeklies magazine section. We will move this title two or three times over the next few weeks. We took the same approach last year and sold out.
With Family Circle only publishing for special seasons it is important to get it in front of customers elsewhere as they are less likely to look for it. Our goal is to sell out before the end of the month. We have ordered extra stock.