The big day is finally here. October 31 – Halloween. This has been a terrific Halloween season for us, the best ever. Excellent sales of Halloween related items at fantastic margin – 50% and above. Sales across categories: party items, candy, magazines and cards. We have demonstrated our competitiveness on range and price and this has won new customers for us thanks to great word of mouth. Halloween has also given us a reason to create in-store theatre and this benefits the whole of the business.
Halloween is a natural fit for newsagents. Done well, sales can beat some other traditional seasons. We are aleady discussing Halloween 2010.
Ann Davies, US correspondent for The Age, has written an excellent piece which provides context for the Halloween celebreation in the US from an Australian’s perspective.