We are promoting the latest issue of Australian Women’s Weekly with Sarah Murdoch on the cover sans make-up. The display is at the entrance to our busiest magazine aisle.
The cover looks is brilliant – the best for Australian Women’s Weekly this year in my view. The visual impact on the shelf is stunning and the reader connection very strong thanks to the natural look.
I am surprised that AWW a feature magazine for the ACP Connections marketing program this week – meaning we did not receive any additional collateral with which to promote the title.
The first on-sale week is vitally important to the sales of AWW. Good collateral is essential to successful in-store promotion in enwsagencies. lack of collateral means no special attention in most newsagencies.
It makes no sense to me that AWW is not the feature title in every newsagency in Australia this week.
Lack of collateral notwithstanding, we are promoting the Sarah Murdoch issue of AWW as shown in the photo and at two other locations in-store. I want us to get early sales as opposed to the supermarkets and other major retailers in my centre with this title.
No extra POS to assist Newsagent sales, but a nice offer to take out a subscription (and hence avoid the need to visit your Newsagent) on Pages 8&9!!!
oh and look at the savings to be made on page 290. So to subscribe to NW 35 times, do i have to fill out my details 35 times or is there an easier way? higher commission here we come!!!
why dont we order 80% of our stock of acp titles as a subscription leaving 20% to be able to return if we dont sell it.
put it all on your credit card and get points, 45+ days.
and the chance to win 1 of 10 trips to hawaii.
get your bikini out because we all have fairly good odds of going to hawaii on acp with 100’s of subscriptions each.