In the first six days of on-sale of the latest issue of Men’s Health, we sold five copies more than the two we usually sell in the first on-sale week for the magazine.
As I blogged on Monday, we created a small display next to our main newspaper stand. This is the location from which we have sold most of the copies, turning a newspaper sale into a newspaper plus Men’s Health sale.
While we cannot place every magazine next to the newspaper stand, it is great to find a title which works well in this location. The success this week tells us that at Forest Hill, we ought to place Men’s Health here for at least the first week of each new issue.
I’d encourage other newsagents to try this and share their feedback. There is no risk and only a small time cost. The potential gain is sales and who doesn’t want that? Imaging the value if we find that this works for Men’s Health across the board?
While we don’t have a position near our newspapers for the title, we have found over the past 18 months that Mens Health almost always responds well to off location positioning. It is one of our most consistant titles in this regard.