It was interesting hearing the imminent arrival of the Kindle on our shores covered on the 3AW breakfast program this morning. They had fun talking about the technology and then turned to the gloomy future of print media. It sounded inevitable.
It is this type of discussion which adds to the inevitability of some consumers transitioning from print to digital.
As Australians, high profile and not, start to talk about the Kindle it will gain the traction which some commentators are in denial about today.