Melbourne Trader, the free classifieds service with the Melbourne Observer launches today. We have this placed with the soon to close Trading Post as well as on a stand next to our main newspaper stand. I hope it works well – it would be good for newsagents to maintain a connection with the everyday classifieds business. The challenge for wider distribution is that Allday delivers the Observer on Herald Sun trucks, meaning that retail only newsagents need to get stock from distribution newsagents. Some make this a challenge.