A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Technology companies to save newspapers?

Time has published a report about proposals from technology companies to help save newspapers in the US.  While technology will play a key role in news distribution in the long term, publishers today ought to focus on their readers.

Readers buy newspapers, not advertising consumers as some publishers (and advertisers) seem to think.  One only has to see how much of the overweight Saturday or Sunday newspapers is shed to see what the majority of newspaper readers want.

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Media disruption

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