Our team at Forest Hill has created a terrific display in the window to promote our extensive Halloween range. Using some of the products we sell and collateral from newsXpress, the display draws excellent attention and, most important, sells product.
This first photo shows the display from inside the window looking out into the mall. This shows just over half the Halloween stock we have available for the season. Click on the image to see a larger version. It is a shopper-friendly display, easy to navigate.
This photo shows the Halloween window display looking from the mall into the newsagency. The reflection from the glass hides how good this really looks. It certainly draws passers-by in to see what we have on offer.
newsXpress has been promoting Halloween in newsagencies since 2005. It is good to see others getting in on this fun and retail friendly season. I know of newsagents who will sell in excess of $10,000 of Halloween product – at excellent margins.
Newsagents can own Halloween. While the majors play, we can do better thanks to easy access to suppliers with good product and our ability to embrace the season in a more practical way than you will see in a Coles or Big W. I have seen newsagency staff and customers dress up. It’s about fun after all. The newsXpress posters make that point: Scary can be fun.
Halloween is a good break in the lead up to the craziness of Christmas.
I love these displays. I have never tried halloween because I thought it would be too hard to make it work in a newsagency.