Overnight, a new trader classifieds service was launched in Victoria. The publisher of the Melbourne Observer launched Melbourne Trader on the 3AW Overnighters program. Reader ads have started to roll in. The newsagency distribution channel will be promoted in radio ads in the coming week. Click here for a listing of newsagents already selling the Melbourne Observer.
Given the announcement of the closure of the Trading Post, the Melbourne Trader provides Victorian newsagents with an excellent opportunity to retain and even grow classifieds business connected with the newsagency channel. I’d suggest placing the Melbourne Observer where the Trading Post usual goes as well as the existing position for the Observer.
We sell between 65 and 100 copies of the Melbourne Observer every week. It’s customers are loyal. As a publication, it supports newsagents by promoting our putaway service and through other promotions in the year. I’ll happily support Melbourne Trader.
The Melbourne Observer is making a smart move here. Where can I get this newspaper from?
Henry, Allday distribute the Melbourne Observer. It is a title which works well with an older demographic. Place it nexxt to your newspapers.