We are promoting the latest issue of The Monthly next to our newspaper stand from today and for the next few days. The Julia Gillard cover looks good and should appeal to people from both sides of politics.
This is one of those covers which needs to be seen in total – rather than just the masthead as would be the case in usual magazine fixturing.
The Monthly is also a title which works better for us in a impulse location than its traditional location with news and current affairs titles.