Strange Light is a one-shot 40 page magazine about the dust cloud which enveloped Sydney last week. The magazine was created in a day and a half using MagCloud from Hewlett Packard. The storm occurred on September 23 and the magazine was published and available for purchase on September 25. Amazing. Read the publishers blog post about the process here.
This is an excellent example of how MagCloud and similar technology could change special interest publishing, especially around an event or a single topic.
I am grateful to Andrew Batt of Bangkok Station tipping me off to Strange Light.
This mag isn’t easy to get hold off. I’ve tried but the author wants you to email some third party, whom I haven’t heard back from.
MagCloud is in beta, so this doesn’t help.