The creative team at Tower Systems has developed another poster for use by newsagents in promoting crosswords. I like this one more than the artwork I published here two weeks ago as I think it will stand out well against the sea of colour in a newsagency. I also like how it represents the health benefits of crosswords.
Once we make any adjustments, based on feedback from publishing this here, I will make a PDF available for anyone to download and print locally.
We plan to use this poster in a front-of-store crossword display as well as on visual merchandising space adjacent to our main crossword display. The poster being timeless allows us to use it when we choose.
I wish publishers would work together and fund unbranded collateral promoting newsagencies for key magazine segments such as crosswords, crafts, food, motoring and travel. While they only want to promote their titles, a healthy segment overall is good for all publishers involved.
Tower invests in this artwork and other promotional activities for newsagents to help build a healthier newsagency channel.
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