We are promoting Top Gear Australia at the entrance/exit of our men’s magazine aisle this week. While not considered a premium location, sales suggest otherwise. This location is ideal for Top Gear because it is located close to the main stock of this title as the photo shows.
We will leave Top Gear on display here for a full week, maybe longer depending on demand for the space and the performance of the title.
My only beef with this issue of Top Gear is that it is bagged, to hold the DVD. Guys love to browse magazines. Bagging Top Gear stops browsing by some and encourages damage to the product by others. Find another way to package the DVD with the magazine. Let guys browse titles. You’ll sell more magazines. Advertisers will be happier too.
The advertising they have done with this Freebie has been great. The interest in “The Stig” is amazing. Most people have seen the “Free DVD” bit and once they realise it is mainly featuring “The Stig” its a definate sale.
The advertising even prompted my husband to request a put away….. I told him he’d have to save up his pocket money!!
It would want to be a great promo as our base supply is 6 and we recieved 26 copies.
To me it is just another cash grab at the end of the billing month.
In our area customers are unhappy that they cannot browse magazines as more and more are getting bagged up and they see the articles before purchase. We open a few copies for this to happen but they soon get ratty.
Re bagging DVDs etc, I’ve been impressed with the way Waves has managed to incorporate the disc inside the mag. It allowed browsing, but was reasonably secure.
Sadly the current issue is also bagged.
Bugger.
Y&G, I’ve mentioned this somewhere on the blog before, a lot of the computer mags from the UK (and some of the US ones) seal the disc inside two pages within the mag. The whole look of the magazine improves immensely, no covers get ripped, no discs stolen, twice as many copies fir in a pocket.
I wish more publishers would insert their CDs/DVDs this way.
Is there enough profit to pull one copy out of the bag put a hole in the top corner and run a chain or wire through it to handg for the punters to flick through. If you think this will drive sales of this product surely it would help. I realise it would not help with most of the bagged stock you get but would it work with this one?