Just £2.39 buys a month long subscription to The Spectator magazine on your iPhone. This was launched yesterday. An annual subscription to the print edition costs £135. The pay as you go model will be appealing subscribers through the iPhone channel. It is the same model selected by other magazine publishers.
If we want to maintain our position as magazine specialists (against competition from the iPhone and other distribution channels), we need to develop strategies which make our businesses more appealing to magazine publishers while at the same time ensuring our own viability in this category.