The issue of UK magazine Yours which came off sale yesterday sold for a 28% discount in the UK. Not so here. Our price was $4.95 as usual for this title. I am surprised that the UK discount was not run here. I would have thought that using a cover price discount to drive sales would work here – especially in this cost conscious time.
Yours is one of more than 30 UK titles in this segment in our newsagency.