I was at the Royal Melbourne Show yesterday and saw stands pitching showbags based on magazine titles from ACP and Pacific. It was good to see their brands represented. In another pavilion there was a stand devoted to Better Homes and Gardens.
These stands made me wonder what facilities, like stands, we could access to promote their brands and our newsagencies. In shopping centres, existing tenants can take casual leasing. Maybe we could split this with a publisher, they provide the stand, collateral, a deal on subscription sales and product deals and we staff the stand and include something to drive traffic to our newsagency.
Operating a magazine title based display like this would give us something different to pitch in such a casual leasing situation compared to the usual books, back to school and Christmas offers from newsagents.