We are promoting calendars and magazines together as shown in the photo. Our team is locating calendars near magazines relevant to the calendar title. The photo shows some of our train calendar titles above our train magazines. This co-promotion runs the length of our magazine department.
While this may seem like an obvious move, many newsagencies I visit do not make the link between special interest synergies across product categories. Many, too, do not even source calendars other than those they receive from magazine distributors.
What we are doing is a good example of us chasing business for ourselves and using magazine traffic to leverage sales in another, yet related, product category. This will work in newsagencies of all sizes. People travel to get the calendars they want.
Created displays at the front of the shop combining two but I have never actually thought of putting the Calendars in the magazine section (although it seems like Captain Obvious).