We are promoting the latest issue of Australian Women’s Weekly (out today) and the free Pink magazine which comes with AWW in several locations. The stand in the photo is at the entrance to the women’s magazine aisle. We also have it located next to our main counter as well as in its usual location.
The stand in the photo has marketing collateral for AWW and Pink on the back as well as the front.
We wanted to give Pink good coverage since the issue of breast cancer speaks is important to so many. To display them as we have, we removed them from each copy on display and turned Pink around so that it could be displayed without crushing the free moisturiser.
I’d encourage newsagents displaying AWW to ensure that the full cover is on display. A waterfall in traditional magazine fixturing does not do the cover justice and is very old school.
It is good to see ACP come out with collateral on the on sale day of the magazine.
Pink magazine? Free moisturiser?
Huh?
OK.
One thing to provide collateral to certain stores. I’m cool with that.
Quite another, however, to send different versions of same mags to certain stores.
Sorry Mark, but the way you go on about ‘the channel’ sometimes confuses me when different guises of mags only reach some stores. Like it or not, we are also part of this channel, and it gets a bit much when some of us are expected to be bypassed for the sake of a sachet of moisturiser available at the top 5 or whatever level you attain.
Shame on AWW. You may as well saturate us ineligible stores’ supplies with subscription cards.
Y&G,
Mate, can you drop me an email please?
Y&G I think you will find that the moisturiser is a Connections promotion, maybe even Connections Emerald. As for Pink, they probably have a limited print run.
Promote the hell out of your magazines, embrace every Connections opportunity, punch above your weight and get noticed. Call the Connections team and tell them what you can do. Getting their attention may get you to the table.
Mark, I seriously doubt Connections would even look at us. I don’t think it’s available to us at all.
So develop your own promotions.
Mark, we do to some extent, with our own resources. After all, this gig is our livelihood.
Don’t get me wrong. Being a little corner shop does mean that we don’t have a fraction of the volumes of many centre-based agencies – or the customer base that goes with it. Not rocket science, and other products make up the shortfall.
However, when holidayers do come in, asking for all the fruit that hangs off the big – volume versions, it is a bit embarrassing.
I’m also aware that, as rewards for large-volume sales, you are eligible for extras. Not (such) an issue there either.
What I do object to though, is finding that other stores have completely different versions of the same magazines. Much like supermarket versions as opposed to newsagencies’. It seems to me that the same game is being played not only between supermarkets/711s and newsagencies, but also between newsagencies themselves.
Y&G, you are in a beautiful part of the world with tourist and other oppirtunities. One way to get on the radar wwith magazine companies is to turn your newsagency from focusing primarily on newspapers to balancing between enwspapers and magazines.
ahhh! Queensland – beautiful one day – perf…. hang on when did this Victorian dust storm arrive
Haaaa yep, sooo reminds me of home!
Mark, we have been doing just that. To a greater extent, our regular customer base are ‘paper people’, so we have been working towards other things, and have done a bit of rearranging. It is all a work in progress, and it’s been hard work.
Our space is at a premium in the building we have, and again, it’s not necessarily the size of our business that’s the issue here.
It is the way magazines are packaged to different stores that I have a problem with.
Some bonuses we get, some we don’t.
Personally I think it damages the actual product. Years ago I bought a product in one place and “cracked it” when I found it and another store with a bonus. I felt ripped off and now I don’t buy that brand anymore.
Michael – nice to put a face to the name!
Nice chatting – I’ll shout u a cino next time 🙂
And I agree re overall opinion of a product that can be dressed up according to who sells it.
No worries.
How come sydney has not recieved this Pink Mag, I just found out in Brisbane they got it with the Tracey Grimsure issue & with moisturizer but we didnt.
I did a story in it and have been waiting since May for it and no sign of it in Sydney , no displays here, how come ?:(
“Sun Shining on Eagle’s Wings” do you need a copy as I still have a few left?
Hi.
I’m not a newsagent, but I have an article about my breast cancer survivor team’s 740km paddle down the Yukon in the Pink magazine – and I can’t find it anywhere! Can someone please tell me where there is a newsagent in Sydney that I an buy it from?!! I live in the Inner West. It’s very disappointing! Cheers. Ruth