We are promoting the bonus $5 million lottery prize up for grabs tonight. This would have been easier had the collateral arrived before last Friday. Indeed, we would have liked to start promoting this from Tuesday last week. The collateral I saw in Sydney and sent by NSW Lotteries really pops. It stands out from the usual collateral. The posters we received are too corporate, they do not give a sense of urgency or that this is a one-off opportunity.