I made a decision to expand our range of fitness magazines and selected to carry Fitness First, the house magazine for the gym chain of the same name. I like this title because it appeals to men and women. This means we can co-locate. We don’t have many women’s fitness titles so it is a nice addition to go next to Women’s Health and other health title.
I am continually looking for opportunities to expand the magazine range. Not mass expansion, but title by title, in pursuit of our goal to drive magazine traffic through our range point of difference.
We will run the Fitness First title for three issues before we look at the sales results and assess the next step. It’s easy for us to take these steps ith Gordon ^ Gotch, the distributor of this title.