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Chasing finals newspaper sales

The Herald and Weekly Times advised newsagents this afternoon of its publishing plans for the Herald Sun based on the outcome of AFL games this weekend. It is good to have forewarning of loading plans based on AFL game outcomes. This is especially important in regions where an AFL result drives sales such as Geelong and the Bayside area in the case of the saints. The plans suggest that Collingwood fans don’t read newspapers as much as Geelong fans.

The notice is handy for newsagents as it lets those in target areas know of opportunities in their areas.

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  1. ANDY

    Mark are you suggesting that collingwood supporters can not read

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  2. Aaron

    they probably don’t have much reason to read the papers. Why would they want to read about the better teams?

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  3. Mark

    Andy, someone in allocations at H&WT think so.

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