We started putting out our range of 2010 desk calendars out last week and right away they started selling. We have them located next to our main newspaper stand, near our photocopies. As with regular calendars, the titles selling best right now are those which appeal to special interests. People will buy now for a Christmas gift if they see something which they know will be hard to buy elsewhere. Our team has selected titles which separate is from more mainstream calendar retailers.
The success we generate with calendars is up to us. We have the foot traffic and we already serve key special interest areas. The right stock in a high profile location should work for any newsagent.