I wonder how long before Cesar’s Way magazine, soon to launch in the US, is published here. It’s a magazine built around Cesar Milan, the dog whisperer. His recent tour here showed how popular her is in Australia.
Dog magazines are not selling that well. The segment could certainly do with a shake up. We know the market is here – dog calendars sell very well. Indeed, dog calendars are the most successful calendar segment for us and many other calendar specialist newsagents. It’s the current crop of dog magazines which need refreshing.