We are promoting the new ACP cookbook, Healthy Babies, in our cookbook area as well as our parenting area. We will also make it a feature title in a parenting display we have planned for the front of our shop soon. By moving this title around as well as co-locating we hope to shift stock early in the on-sale life. It has worked for other cookbook releases this year. The results are better than had we just left the new titles in the cookbook section and done nothing else.