We are promoting The Week magazine at the counter over the weekend. It has been a while since we gave this title a nudge and I think it may work with our weekend customers. I have started reading The Week myself over the last few weeks and feel that the title suffers from being misunderstood, especially to the browser in a newsagency. One way to resolve this is for the publisher to work with newsagents on a sampling. I’d be keen to try this and help The Week find new customers.
I have been subscribing to The Week from the first issue and find that it is an excellent read and a quality magazine, especially for the price point, (especially for subscribers). My guess would be that this would do better in areas with a higher income demographic based on the ads in the magazine. The Week deliberately pitches itself for this market and will do well for the higher income groups.