We are promoting some of our special interest calendars in with our special interest magazines – where we are able to create space and where the fit is good. A good example of this is our placement of the railway calendar – Great Rail Journeys from Bartel – with railway magazines in the photo. There are many opportunities as good as this in our newsagency and, I am sure, other newsagencies.
Key to our calendar offer is our broad range so it is important for us to pitch this where it is likely to have the most impact. There is a definite correlation between magazine sales and calendar sales.
Anyone know where I can get any UK-style “glamour” calendars wholesale?