We are promoting DOCTOR WHO DVD FILES partwork in a couple of locations in our newsagency to make the most of this week’s launch and the associated TV campaign. We have an in-store display (click on the photo for a larger look at this) as well as a display bin at the front of our newsagency. We have a good feeling that DOCTOR WHO will deliver excellent sales, some of these from shoppers visiting newsagencies specifically as a result of the TV commercial.
I often hear from newsagents who complain about partworks. They worry that the channel is being used to drive subscriptions. I am over this argument. Instead, I like the new traffic the TV campaigns for partworks generate for us – this is a more useful focus.
Wow – Dr Who for under $10….WITH a mag!? I’m sitting here looking at my brand new Davros Collection, Cybermen Metal Box, Mind Robber (remastered) and Season 1 boxset…which cost $417.65 – Dr Who has always been expensive, I think its great! ….if a little unfair on those of us older fans who’ve shelled out so much.
Even if it is driving subscriptions, its great to have a successful launch! There is limited effort to setting up these displays, and they aren’t hard to sell. That’s a quick cash boost into my business. I like the putaways, but not getting enough can cause problems.
Some money is better than no money.
Is there a listing as to which newsagent is stocking this item? Have searched with no results!
Hi, I bought my step dad one and two and need the rest. anyone out there know where I can order back editions?
Christie,
Any newsagent could do that for you.