One task on a Friday morning is to select the range of magazines we will promote to passers-by in the mall at the front of our newsagency over the weekend. We take care in selecting either one title we want to push or a range of titles which will appeal to our weekend shopper. This is our one shot to pitch magazines to people visiting the shopping centre without a plan to visit our newsagency.
This weekend’s selection reflects the care we have taken in crafting our pitch. We have used beacon branding principles – showing the feature titles by allocating two pockets each. Better Homes & Gardens, Good Health, Women’s Health, Real Living and Money are among the ten titles which get this higher profile treatment. You see in the photo that we have titles grouped by segment: garden, health, food, living and money/property.
We are using the last row to display the third title in each segment we cover.
Almost all titles are well known. This is important as the eyeball time the stand will get is very limited.
This display took us between around ten minutes to create, not because of the quality of the display but because of the time taken to consider what we wanted covered in the range. This weekend, we wanted to include titles in the range which could be considered as part of a Father’s Day gift.
The display was created first thing yesterday (Friday) morning and will be taken down Monday morning. It truly is a weekend-only display.