What will newsagents sell the 2010 Australian Nurse Diary for? $11.95 which is the RRP or $15.00 which is the retail price for the copies supplied through Network Servcies? Network has invoiced me at 71% more than the cost price from my direct supplier. The margin on the Network price is 36% and the margin on direct supply 53%.
Network runs a much improved magazine distribution model. Their handling of fringe opportunities such as diaries and calendars needs work if newsagents are to be seen as competitive by consumers.
If I relied on the Network supply of the Nurse Diary I’d be seen as expensive compared to other retailers. Newsagents are already considered as expensive by consumers. We need to push back on this and source products on terms which permit us to be seen a competitive. The push model of magazine distribution for non magazine products does not help us be more competitive.
We need to make our own success.