Pacific Magazines has put together a flyer for newsagents to want to promote Prevention magazine ahead of the launch next week. Click here for a copy of the flyer in Microsoft Word format for local customisation. Click here for a PDF of a sexier PDF version we did at the office.
I like the idea of promotion in advance of the launch as it positions us well for when the TV and other media campaigns kick into high gear. We are enjoying success with our pre launch promotion of the Michael Jackson calendar. This is encouraging us to use a similar approach with other new products – such as Prevention.
Afternoon of 8/9/2009 – Why is there not any of these magazines in the newsagents in South & West Gippsland?