Our Father’s Day Book Sale is going very well with strong sales every day since we put the new stock out. This is our third year of regular book sales here and we are known for these – thanks to good word of mouth. Customers often ask when our next sale is.
Our approach is simple – books out and arranged by subject on trestle tables inside our shop. They are clearly priced with bright discount price stickers. Even though the books are discounted, our margin is very healthy – significantly better then magazines.
I’d note that we did try an outpost for our book sales but found the return better withut the rent and labout cost of an outpost for us.
We know from our book supplier friends that right now is one of three good Book Sale times of the year. While we call this a Father’s Day sale, customers are buying for a range of occasions including early Christmas gifts. We’re happy to take any business but to also use the sale collateral to strengthen our Father’s Day pitch.
From a sales efficiency perspective, books work well with cards and wrap. Postitioning them on the dance floor, near the counter, also helps them work as an impulse purchase when a customer has visited to buy something else.
Well we were on track for a great fathers day book sale ,up untill 2 days before the out post was to be open .Angus and Robinson found out and went to centre management and had a sook,now we have to bag thousands of books and present them as gift packs ,I have contacted A Current Affair, I have had enough of there power trips, time for sh-t to hit the fan
Brunemeister,
I’d also recommend that you make a complaint to the ACCC, the Minister for Small Buisness and any other formal avenue. For example, in NSW you could make a complaint to the Consumer, Tenancy, Trader Tribunal. In Victoria you could make a complaint to the Small Buisness Commissioner.
How far you get depends on your contraact documentation.
Mark,
who are the book suppliers?
Eric, ABW negotiated through newsXpress.
Mark/Others,
Regarding your dancefloor/promo space, do you ‘plan’ what will be displayed there? I’m finding it more and more important to do so.
Tim,
Yes. Jason, manager at Forest Hill, plans this out carefully, well in advance. He will change if there is an urgent need and commercially justifiable need.
Brunemeister,we have had problems with A and R in the past.
If its not with books its with calendars.
Dont let them bully you.
some one putting an outpost selling discounted (look like 2nd hand ) books in our center