Computer company Western Digital may find the campaign they are running in the latest issue of Macworld magazine does not result in the success they had forecast. Most of the flyers in copies of Macworld sent to us fell out when placing the issue on the shelves. While inserts often fall out, my experience with the Western Digital ads is the worst I have seen. It seems to me that the inserts were too heavy. And, no, I didn’t put the inserts back in.
Many moons ago in another life I used to place catalogues in that same magazine – but only in the subscriber copies for that very reason.