We are promoting the latest issue of Australian Women’s Weekly with Therese rein on the cover at the entrance to our women’s magazine aisle.
While AWW is not scheduled for a major in-store promotion for another week, I chose to go with a display from the on-sale day because of the news coverage for this issue. It was in yesterday’s newspapers as well as on the radio. I’d rather get the impulse sale than Coles or Woolworths.
While I will still do the scheduled in-store promotion for AWW when it falls due, I recognise that it is important to seize opportunities with magazines immediately they present – as happened yesterday with several news stories getting a run as a result of coverage in AWW.
While our display is very simple, the location and a compelling cover are what should make this a successful pitch for us.
We will leave AWW in this location for a week.