We are promoting Gourmet Traveller (out today) and their 2010 Restuarant Guide. The display is situated in a premium location, facing shoppers leaving our two main magazines aisles. This is the back of the ACP basket Builder stand – space which many do not use.
Given the publicity for this issue, it makes sense for newsagents to place it in a high traffic location. We are hoping for reaching 50% sell through in a few days.