Check out these four magazines and their pink covers. Donna Hay for kids was the first title of this bunch from this similar looking group. It stood out on the shelves. Now, with four titles in the food segment with pink covers, the visual cut through is not as strong. Indeed if we placed them next to each other, I suspeect that shoppers would not notice the different titles. I am not sure that it is a deliberate move to pull focus from another title – it is curious that it happens in waves, not just with food titles but also with other segments.
We have a co-location strategy for food titles – a column mixed with our weeklies. We are careful to only include one similar looking title in that premium space at any time.