We are promoting Cleo magazine at the counter this week. The free nail polish and lip gloss make this an excellent impulse purchase opportunity. I like the way the gifts are displayed – in the sleeve next to the magazine.
Our plan is to move the magazine to a second location if we still have considerable stock by the weekend. This is easy thanks to the good mix of collateral we received.
The free gifts with this months issue of Cleo are excellent. Napoleon Perdis cosmetics are very popular, so Cleo should walk out the door this month. We have Cleo on the front counter this morning along with a number of different locations.