Here is the proof of the popularity of the Ben Cousins cover story on GQ magazine this month. At our newsXpress Forest Hill store we sold our initial allocation and quickly pulled extra stock from one of our other newsagencies until additional stock arrived from the distributor. The Ben Cousins GQ blog post I published here achieved 80 hits in 24 hours.
The placement of GQ above the Herald Sun on our newspaper stand has been a smart move. It is great to see a Herald Sun sale turn into a Herald Sun and GQ sale.
We need to seize opportunities like this, look at magazine covers and place according to what we know about our customers. We can bank the results.