A blog on issues affecting Australia's newsagents, media and small business generally. More ...

Promoting Health and Fitness magazine

fhn_health_fitness_aug09.JPGWe are promoting Health and Fitness magazine at the counter this weekend.  The free Betty Baxter meal replacement giveaway makes it worth pitching at this impulse purchase location.  That’s Life which was in this space has sold well so we had to make a quick decision on using the space for the next two days. Health and Fitness would rarely get spotlight treatment.  Our sales suggest the move is a gamble.  Hopefully it works for us.

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