In among the launch information for Prevention magazine (from Pacific Magazines and out next month) I read about the difference between the target reader for this title and their Women’s Health title. For some time we have been co-locating Women’s Health with our weeklies. This week, we are trying it in with Cleo and marie claire as they more accurately match the target reader.
We are always on the lookout for opportunities to co-locate titles and get an extra sale or two. The more information we have about the target reader the smarter, and hopefully the more suvccessful, our efforts are.