With display space at a premium this week we are launching the new partwork series The Saint, the vintage TV series, alongside the Clint Eastwood movie partwork. We have both partworks co-located at our counter and in a display near our Father’s Day gifts.
I wish there was more thought put into the partwork launch calendar. The rush of releases over recent weeks makes it challenging for newsagents who want to embrace the opportunity. Partwork sales would be stronger if pre release consultation was better.
Partwork sales would also be stronger if supply was more consistent and based on presale commitments from customers. Some things never change in this model.