Newsagents cheaper than Coles

Check tickets cost 66 cents at my local Coles supermarket.  This makes them considerably more expensive than many newsagencies.  While Coles, and I am sure Woolworths, promotes great deals on brand name high volume items, there are other items which are expensive, like check tickets.

We could probably put together a shopping basket of ten common stationery items and compare our every day prices to the Coles everyday prices for the same items.  I expect we would be cheaper.

While such  price comparison may open a Pandora’s box, it could be key to showing your customers the value of shopping in your newsagency versus the supermarket.  Take a wander around your local national brand supermarket and see if you have this opportunity to promote your low price credentials against them.

However, before you promote a price comparison, ensure that you are permitted to do this under the terms of your lease.  I have seen a situation where tenants are not allowed to price compare against another tenant.