Sally Jackson writing in The Australian yesterday reported rumblings that the Trading Post may close its print editions. Most newsagents looking at sales data this year compared to 2008 and 2007 would see this as a natural step. No matter what promotions are tried, the Trading Post has been unable, based on the data I have seen, to deliver a sustained sales increase.
In our own case, we have significant prime real-estate allocated to the Trading Post. Based on our rent, we need a net return of at least $2,000 a year to break even on rent.
In the last 12 months TP have closed down ALL 5 regional papers, Auto Trader mag, Car Showroom Mag, things that go and Collectormania.
Isn’t the writing on the wall?
I can confirm thst tonight is the last night First Fleet will deliver the Trading Post. Next week it will go out through News Ltd with Thursdays Telegraph